For years, we’ve been talking with publishers and brands about new and creative ways to grow online sales. Through these conversations, it became apparent that publishers and content affiliates need a partner to look out for their best interests. While traditional affiliate networks and outsourced agencies work successfully on behalf of retailers, no one is working on behalf of publishers.
Publishers need someone to help them navigate the myriad of affiliate networks, brands, commission rates and stipulations. Someone to help them monetize their websites, provide strategic guidance and offer true publisher representation. BrandCycle is that partner.
BrandCycle was founded by members of the Acceleration Partners’ leadership team and maintains an advisory board made up of more than a half dozen leading voices in ecommerce, retail and performance marketing. Our founders are backed day-to-day by a team of senior-level managers and publisher development specialists.
BrandCycle’s experts have:
Prior to joining BrandCycle, Lindsay served as Director of Digital Strategy and Director of Product Development at Acceleration Partners where she developed and launched new business extensions and services. Lindsay’s background and interest in retail and e-commerce was launched in product development and internal consultancy roles for Macy’s and Bloomingdales. Lindsay holds a BA from the University of Pennsylvania.
In addition to founding BrandCycle, Bob is Founder and Managing Director of Acceleration Partners. A recognized thought leader in performance marketing, Bob is responsible for launching some of the largest and most-well known affiliate programs in the industry. He is also a top-rated speaker and contributing author and has published over 75 articles on marketing, strategy, leadership and entrepreneurship. Bob holds a BA from the University of Pennsylvania.
Matt has spent the last three years cultivating key relationships with lifecycle retailers and has become the go-to adviser for them on affiliate tools and strategic partnerships. He serves as General Manager of Acceleration Partners and his responsibilities include oversight of project delivery and maintenance of client satisfaction. Matt holds a BA from Middlebury College and an MBA from Boston University.
Erin comes to BrandCycle from Nashville, Tennessee, where she most recently worked as Account Manager and Director of Strategy for the Bradford Group public relations agency. She has helped execute marketing, advertising, public relations and social media efforts for clients in a range of industries, from technology and real estate to restaurant and retail. Erin graduated from Carnegie Mellon University.