toggle menu

The new company connects lifecycle retailers with high-quality content and influencer partners on a performance basis

After completing a four-month, invitation-only beta testing of its technology, BrandCycle Inc. is pleased to announce that it is now accepting bloggers and influencers in at least one of the following verticals — mom and family, baby and kids, style and beauty, health and wellness, wedding or eco-friendly — to join its growing community of publishers.

BrandCycle is free for content publishers to join. BrandCycle connects lifecycle retailers with content and influencer partners on a performance basis. Leveraging its proprietary technology, BrandCycle is able facilitate this connection and deliver content and campaigns to publishers in a more streamlined, user-friendly way, normalizing the user experience across many different networks and platforms.

Publishers can apply to become a member of BrandCycle by completing this online form.

“If you’re a niche publisher, connecting with retailers’ affiliate programs has become significantly more complicated and time-consuming over the last few years. Publishers have to join a myriad of affiliate networks and direct affiliate programs, apply to individual retailer programs and then navigate many different offers and interfaces. BrandCycle consolidates this process into a single application, login, feature set, reporting and payouts for the top affiliate programs in the industry.”

BrandCycle works through multiple affiliate networks, including ShareASale, Commission Junction, Impact Radius, Rakuten LinkShare and Pepperjam with additional integrations underway. Publishers can access and promote more than 250 of the top retail brands.

Initial feedback from beta testers for the platform has been overwhelmingly positive. “Based on my experiences in the beta, I feel that BrandCycle allows you to give your readers added value in your posts, because you have a lot more flexibility about which brands you promote and when. You have a whole array of retailers to pick from using just one easy dashboard — so you can really tailor which brand(s) you feature on each post, depending on the content of that post,” wrote Vera Chellgren in her review of BrandCycle for Purely Space. “Your readers benefit by getting content that is truly tailored to their needs — not just the brands you happened to be approved for on a traditional affiliate network.”

BrandCycle exclusively represents publishers, developing new opportunities and advocating on publishers’ behalf. “Up to this point, publisher development in the affiliate marketing environment has been driven by retailers. BrandCycle is stepping in to fill a huge void for independent representation for these publishers in the performance marketing/affiliate space,” said Hittman.

In this capacity, BrandCycle also connects with hand-selected, high-value retailers and secure curated deals and exclusive content for large-scale and non-traditional publishers. AARP recently chose BrandCycle as its publisher management firm to develop and curate affiliate discounts and deals exclusively for AARP members through its Member Advantages website, AARPAdvantages.com.

For retailers, BrandCycle provides consolidated and immediate access to hundreds of high quality publishers. “We recruit, vet and manage long-tail publishers, freeing up your internal bandwidth and resources to work with larger partners,” said Erin Gagnon, key account manager for BrandCycle. “We also work with retailers to create custom offers, evergreen content and strategic campaigns for our publisher base to promote, which drive both retailers’ sales and brand awareness.”

According to Forrester, affiliate marketing spending will exceed $4 billion this year for the first time, and the sector’s growth rate outpaces display advertising and all other digital marketing channels. “In conversations with retailers, we’ve found that they are looking to increase their spending within performance channels as concerns about display and pay-per-click fraud is on the rise,” said Hittman.

Publishers interested in joining BrandCycle can submit an application at Brandcycle.com/Become-A-Publisher. Retailers interested in partnering with BrandCycle can submit an online form at Brandcycle.com/Become-A-Brand-Partner.

 

# # #

About BrandCycle

BrandCycle Inc. (BrandCycle.com) is an exciting new platform that connects lifecycle retailers on a performance basis with high quality content and influencer partners in a streamlined manner. BrandCycle provides retailers instant access to aggregated value-added publishers to improve efficiencies around long-tail recruitment and activation. This eliminates the frustration for publishers of working across multiple affiliate networks and programs. BrandCycle offers a consolidated interface designed with publisher-focused tools, integrated reporting, centralized payments and access to the top 200+ online retailers. BrandCycle is a spin-off of Acceleration Partners, the industry leader in independent affiliate program management, and is backed by its principals.

Offer-affiliate-deals-for-AARP

AARP Services, Inc., a wholly owned subsidiary of AARP, has chosen BrandCycle Inc. as its publisher representation team to provide affiliate discounts and deals exclusively for AARP members through its Member Advantages website, AARPAdvantages.com.

AARPAdvantages.com serves as a centralized online location for members to access special discounts and incentives. With 1 million unique monthly visitors, it is the 375th most trafficked site in the U.S., according to Alexa.com.

Members across the country use AARPAdvantages.com to inform buying decisions. According to U.S. News & World Report, boomers control 70 percent of all U.S. disposable income, and spend more than 2 trillion annually. These new, online-only deals capture the 75 percent of Boomers who shop online.

Affiliate discounts and deals for AARP members are also promoted through AARP’s Member Advantages email newsletter and social media profiles. Additionally, members can download the AARP Member Advantages mobile app — for Apple or Android devices — to take advantage of the new affiliate deals and discounts.

BrandCycle welcomes retailers to offer affiliate discounts and deals exclusively for AARP members across multiple retailer verticals, including:

  • Art and entertainment
  • Automotive
  • Beauty
  • Discount retailing
  • Clothing and accessories
  • Family and baby
  • Home décor
  • Home improvement
  • Travel

A nationally recognized and trusted brand, AARP is a nonprofit, nonpartisan organization that helps people 50 and older improve the quality of their lives. Its membership totals nearly 38 million. To be one of the first affiliate programs to provide an offer to AARP’s 38 million members, complete the online form at Brandcycle.com/AARP.

 

About BrandCycle

BrandCycle Inc. (BrandCycle.com) is an exciting new platform that connects lifecycle retailers on a performance basis with high quality content and influencer partners in a streamlined manner. BrandCycle provides retailers instant access to aggregated value-added publishers to improve efficiencies around long-tail recruitment and activation. This eliminates the frustration for publishers of working across multiple affiliate networks and programs. BrandCycle offers a consolidated interface designed with publisher-focused tools, integrated reporting, centralized payments and access to the top 200+ online retailers. Submit an application to become a BrandCycle Publisher at Brandcycle.trackonomics.net/user/register.

  • Instagram: Instagram.com/Brandcycle
  • Twitter: Twitter.com/Brandcycle
  • Facebook: Facebook.com/BrandCycleInc

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

About AARP Services Inc.

AARP Services Inc., founded in 1999, is a wholly owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

ImageA recent beta launch publisher quickly appreciated the depth of BrandCycle’s offerings, deeming it a platform that “fulfills a gaping chasm of publisher need” — steps ahead of the current affiliate marketing programs.

Everyone loves a meaningful compliment, and we’re no exception! Our team was so proud of our first unsolicited BrandCycle review that we wanted to share it with you.

A few of their favorite attributes of our “eye catching, easy to use” dashboard:

We make it easy. “Very fast to find and put up links and banners. I speak from experience here: I was rushing to get a post out which happened to feature multiple brands across different affiliate programs, and among the fastest links to get up there were the BrandCycle ones.”