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Glossary

AFFILIATE NETWORK
BrandCycle works with a number of third party affiliate networks such as ShareASale, Rakuten (Linkshare), ImpactRadius, eBay Partner Network and CJ Affiliate. Rather than registering with each network as an affiliate, BrandCycle publishers can work with retailers across these affiliate networks through our consolidated portal.

BOOKMARKLET
A bookmarklet is a software tool that can be added as a bookmark in a browser. Our bookmarklet is a button that can be added to a browser that enables publishers to make money and create links right from a retailer’s site. With our simple tool, BrandCycle publishers access deals and content with a single click.

CAMPAIGNS
Content-driven promotional opportunities from BrandCycle retail brand partners.

COOKIE LENGTH
A cookie is a small piece of data that is transferred to a computer in order to mark it for a later transaction. Affiliate programs are based on cookies. The way they work is that when a user comes to a publisher’s site and clicks on the link of a site a publisher is affiliated with, a cookie is placed on that user’s computer. Then, even if the user leaves the site and come back a week later to make a purchase, the publisher will get credit for the purchase and receive a commission. A merchant can make the duration of a cookie as long or as short as they want, depending on their needs and strategy. Some are a year long, others only a few days. Generally, smaller and more specialized vendors will have longer cookies, while big consumer companies will have very short ones.

COMMISSION RATE
A commission rate is the fee paid to affiliates based on a percentage of the total sales generated. For example, if a visitor makes a $150 purchase after clicking a publisher’s affiliate link and the affiliate program for that retailer offers a 10% commission rate, the publisher would earn $15 for driving that sale. Each retail brand with which BrandCycle works has a specific commission available as well as performance tiers that you can find in the BrandCycle portal once accepted as a publisher on the platform.

CPA
CPA means “cost per acquisition.” This conversion model refers to a payment system in which publishers are paid for driving specific actions, most commonly sales.

CPC
CPC refers to “cost per click.” This conversion model refers to a payment system in which publishers are paid for each click they drive.

CPL
CPL stands for “cost per lead.” This conversion model refers to a payment system in which publishers are paid for each new lead they drive, usually involving sign-ups or registrations.

DEEP LINKS
Deep links in affiliate marketing give publishers the advantage of linking to specific product pages on a retailer’s site, which can improve conversion rates. BrandCycle publishers can create deep links with a click of a button while browsing the websites of BrandCycle retail brand partners.

OFFERS
Promotions run by BrandCycle retail brand partners (e.g. 20% off all kids’ coats on Gymboree). These promotions are usually run for a limited time so BrandCycle offers the advantage of helping publishers keep track of these deals through the bookmarklet tool.

PRODUCT FEED
A product feed is a system by which publishers are easily able to choose, manage, and modify the products they offer on their sites on behalf of a merchant they are affiliated with. BrandCycle curates a product feed of best-selling products from each retailer on our platform, making it simpler for publishers to optimize conversion rates for their content.

PUBLISHER
​​​BrandCycle works exclusively with lifecycle publishers. Lifecycle publisher is a term that BrandCycle uses to refer to content-driven blogs and websites that cater to the following niche audiences: Mom & Family, Wedding, Style, Home Décor, Health & Wellness and Green.

TERMS AND CONDITIONS
Each retailer that works with BrandCycle has their own set of terms and conditions to which BrandCycle publishers must adhere when partnering with them. It is important for publishers read through the Terms and Conditions before promoting a retail partner to ensure proper adherence to their policies.