BrandCycle Inc. Launches New Affiliate Marketing & Content Monetization Platform
The new company connects lifecycle retailers with high-quality content and influencer partners on a performance basis
After completing a four-month, invitation-only beta testing of its technology, BrandCycle Inc. is pleased to announce that it is now accepting bloggers and influencers in at least one of the following verticals — mom and family, baby and kids, style and beauty, health and wellness, wedding or eco-friendly — to join its growing community of publishers.
BrandCycle is free for content publishers to join. BrandCycle connects lifecycle retailers with content and influencer partners on a performance basis. Leveraging its proprietary technology, BrandCycle is able facilitate this connection and deliver content and campaigns to publishers in a more streamlined, user-friendly way, normalizing the user experience across many different networks and platforms.
Publishers can apply to become a member of BrandCycle by completing this online form.
“If you’re a niche publisher, connecting with retailers’ affiliate programs has become significantly more complicated and time-consuming over the last few years. Publishers have to join a myriad of affiliate networks and direct affiliate programs, apply to individual retailer programs and then navigate many different offers and interfaces. BrandCycle consolidates this process into a single application, login, feature set, reporting and payouts for the top affiliate programs in the industry.”
BrandCycle works through multiple affiliate networks, including ShareASale, Commission Junction, Impact Radius, Rakuten LinkShare and Pepperjam with additional integrations underway. Publishers can access and promote more than 250 of the top retail brands.
Initial feedback from beta testers for the platform has been overwhelmingly positive. “Based on my experiences in the beta, I feel that BrandCycle allows you to give your readers added value in your posts, because you have a lot more flexibility about which brands you promote and when. You have a whole array of retailers to pick from using just one easy dashboard — so you can really tailor which brand(s) you feature on each post, depending on the content of that post,” wrote Vera Chellgren in her review of BrandCycle for Purely Space. “Your readers benefit by getting content that is truly tailored to their needs — not just the brands you happened to be approved for on a traditional affiliate network.”
BrandCycle exclusively represents publishers, developing new opportunities and advocating on publishers’ behalf. “Up to this point, publisher development in the affiliate marketing environment has been driven by retailers. BrandCycle is stepping in to fill a huge void for independent representation for these publishers in the performance marketing/affiliate space,” said Hittman.
In this capacity, BrandCycle also connects with hand-selected, high-value retailers and secure curated deals and exclusive content for large-scale and non-traditional publishers. AARP recently chose BrandCycle as its publisher management firm to develop and curate affiliate discounts and deals exclusively for AARP members through its Member Advantages website, AARPAdvantages.com.
For retailers, BrandCycle provides consolidated and immediate access to hundreds of high quality publishers. “We recruit, vet and manage long-tail publishers, freeing up your internal bandwidth and resources to work with larger partners,” said Erin Gagnon, key account manager for BrandCycle. “We also work with retailers to create custom offers, evergreen content and strategic campaigns for our publisher base to promote, which drive both retailers’ sales and brand awareness.”
According to Forrester, affiliate marketing spending will exceed $4 billion this year for the first time, and the sector’s growth rate outpaces display advertising and all other digital marketing channels. “In conversations with retailers, we’ve found that they are looking to increase their spending within performance channels as concerns about display and pay-per-click fraud is on the rise,” said Hittman.
Publishers interested in joining BrandCycle can submit an application at Brandcycle.com/Become-A-Publisher. Retailers interested in partnering with BrandCycle can submit an online form at Brandcycle.com/Become-A-Brand-Partner.
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BrandCycle Inc. (BrandCycle.com) is an exciting new platform that connects lifecycle retailers on a performance basis with high quality content and influencer partners in a streamlined manner. BrandCycle provides retailers instant access to aggregated value-added publishers to improve efficiencies around long-tail recruitment and activation. This eliminates the frustration for publishers of working across multiple affiliate networks and programs. BrandCycle offers a consolidated interface designed with publisher-focused tools, integrated reporting, centralized payments and access to the top 200+ online retailers. BrandCycle is a spin-off of Acceleration Partners, the industry leader in independent affiliate program management, and is backed by its principals.