When Good Advice Pays: Community Influencer Markting
According to a 2019 survey, 87% of shoppers were inspired by an influencer to make a purchase, and 65% discovered a new brand via an influencer at least once per week.
If you’re interested in adding influencers to your marketing mix, here’s our advice: Check out Scott Ginsberg, VP of Client Development at BrandCycle and Brian Marcus, VP of Global Marketing at TUNE’s webinar on the world of community influencers and discuss best practices for managing and measuring them.
This webinar covered:
- Who community influencers are, and what they bring to the table
- Which influencer niches are growing the fastest and on what platforms
- The role of influencer networks and the benefits of working with one
- Influencer marketing technologies, such as clickless tracking via promo codes
- Best practices for planning, running, and optimizing influencer campaigns
StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands
StackCommerce, the leading commerce and content platform, announced today that it has acquired BrandCycle, an innovator in the affiliate management space that connects influencers and top publishers with premium retailers and brands.
Together We Stand
To Our BrandCycle Community, We want to take a moment to make it clear that BrandCycle stands with the Black Lives Matter movement, and we are firmly in allyship with Black communities. In the coming days and moving forward, we will be sharing resources and taking action to provide explicit support to Black-owned businesses as well as donating a portion of our own revenue to supporting organizations working for progress.
Why Brands are Missing the Opportunity To Take Market Share From Amazon
A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. Scott Ginsberg, Vice President of Client Development at BrandCycle joins Bob Glazer, founder and CEO of Acceleration Partners on the OutPerform Podcast to share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.